Social Media Campaigns

‘Meet The Hammer Man’ – #hammerman

  • Call-to-action across franchise’s social media channels to encourage user-generated content
  • A short video series of the IPL auctioneer asking an auction-related Call to Action
    • Fan Poll: ‘Which IPL player would you bid to bring to your team in the auction now?’
    • Selfie competition: ‘Best Hammer Man impression’
  • #hammerman to enter the draw to win match day tickets and your own limited edition gavel hammer signed by ‘The Hammer Man’, awarded pitch side with a Selfie on match day

TV/Video Presenter

‘IPL Players Under the Hammer’ – Show & Tell Show for Facebook/TV

  •  A good humoured auction-style spin-off on the concept of BBC TV show ‘The Antiques Roadshow’
  • The Hammer Man is presented with a franchise Player of the Week for performance review and mock valuation.